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JIIPE industrial area as is the largest industrial estate in East Java with a total area of 3,000 hectares can accommodate many factories. Recently, there are a number of new tenants who are building factories in the JIIPE industrial area, one of which is PT Rodamas Group which is the founder of PT Sasa Inti. PT Sasa Inti is a company engaged in the food sector in Indonesia. Various innovative and well-known products have been created by PT Sasa Inti, some of which are Monosodium Glutamate or micin Sasa, Sasa seasoning flour with various variants, and Sasa sauce. In 2019, PT Sasa Inti from PT Rodamas Group, which became the new tenant in the JIIPE industrial area, won Superbrands awards for several categories, namely seasoning powder, seasoning flour and chilli sauce. With the trust that has been given by leading companies such as PT Rodamas Group, this proves that the JIIPE industrial area has many advantages and pluses compared to other industrial estates. The main advantage of the JIIPE industrial area is its strategic location with direct toll access from Surabaya and Juanda International Airport. In addition, JIIPE industrial area which is equipped with a port certainly makes it easy for companies to distribute their products.